Smell Merchant


Smell Merchant


Brand Identity Design, Website Design, Product Design, Packaging


Smell Merchant is a new Air Freshner business based out of Mount Maunganui New Zealand. They specialize in lovely smells for you car as well as aesthetically pleasing freshners to brighten your day! Smell Merchant was in need of a Brand identity system to launch they're business with, alongside design and packaging for their first air freshner for the Bay of Plenty region.


For Smell Merchant we crafted a very light-hearted and fun brand identity to fit with brand values, and appeal with their with they're very broad target market. Using a simplistic design aesthetic we were able to craft an original product and packaging design to set Smell Merchant apart from their competitors. We also decided it would be great if people had a place to find out where they can buy one, so we custom built a simplistic marketing website so customers can find out more information about the company. Shop owners can also make wholesale inquiry's so Smell Merchant can find their way into more stores.

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